Like the El Arroyo sign, I Love You So Much, or the Hi, How Are You Frog, the Valero Coming Soon sign has been an Austin landmark for years. Its hopeful message expresses an expectation of a bright future, shared by Austinites old and young. It is a symbol of resilience in the face of change.
Located just north of Austin at the corner of FM 1325 and Quick Hill Rd, the Valero Coming Soon sign is seen by thousands of locals and visitors each week.